History's Best Selling Toys of 2017

At the dawn of the new millennium, 2017 saw a swell surge of Y2K fever and early digital revolution in the world of toys! Leading the charge were mighty, top-selling marvels like Enchantimals and Djungelskog, capturing the public’s fancy in grand fashion. Distinguished creators from industry leaders like Mattel and IKEA proved their mettle with Gloomhaven, delivering craftsmanship that dominated airwaves and playground buzz alike. Step right up and inspect our complete, rank-ordered historical archive below!

1. Enchantimals

   Released in 2017 by Mattel

   The year 2017 marked the enchanting arrival of Enchantimals, a captivating new doll franchise from toy giant Mattel. Launching amidst a competitive market, Enchantimals quickly carved out a niche with its whimsical concept: characters who are half-human, half-animal, each with a special bond to a beloved animal companion. This unique premise, coupled with Mattel's extensive marketing efforts, propelled Enchantimals into the hearts of children worldwide. It wasn't just another doll line; it was an invitation to a magical world where friendship, empathy, and a love for nature reigned supreme, establishing it as a delightful cultural phenomenon for its target demographic.

2. Djungelskog

   Released in 2017 by IKEA

   Djungelskog, IKEA's beloved brown bear plush, might not have had a grand launch, but it certainly took the world by storm through an unexpected route: the internet. Introduced as part of IKEA's diverse soft toy collection, this unassuming stuffed animal quietly found its way into homes before exploding into a global cultural phenomenon around 2018-2019. Its rise to fame wasn't orchestrated by traditional marketing campaigns but rather through organic social media virality, transforming it from a simple children's toy into an iconic, meme-worthy companion cherished by people of all ages. Djungelskog quickly transcended its role, becoming a symbol of comfort, humor, and an unexpected internet sensation.

3. Gloomhaven

   Released in 2017 by Cephalofair Games, Isaac Childres

   Gloomhaven exploded onto the board game scene in 2017, quickly becoming a titan in the industry and redefining what players expected from a cooperative dungeon-crawler. Born from a hugely successful Kickstarter campaign, it wasn't just a game; it was an event. Its sheer ambition, massive scope, and innovative mechanics immediately captured the imagination of gamers worldwide. Within months of its retail release, Gloomhaven soared to the top of critical rankings, praised for its immersive world, strategic depth, and the unparalleled feeling of embarking on an epic, evolving campaign. It wasn't merely a commercial success; it became a cultural phenomenon, setting new benchmarks for player engagement and narrative complexity in board gaming.