History's Best Selling Toys of 1978

Hats off to 1978! Few toys commanded as much fanfare and nationwide excitement as Kenner Star Wars action figures. Alongside sensationally popular hits like Simon and Speak & Spell, consumers eagerly embraced the retro grooves and analog innovation. Pioneering outfits from industry leaders like Kenner Products and Milton Bradley set the standard for quality, producing celebrated items that defined the laid-back, radical spirit of the seventies. Browse our definitive retrospective below to rediscover the genuine articles of the era.

1. Kenner Star Wars action figures

   Released in 1978 by Kenner Products

   The launch of Kenner Star Wars action figures in 1978 was nothing short of a cultural phenomenon, born from an unprecedented demand for toys related to George Lucas's blockbuster film. Initially caught off guard by the movie's runaway success in 1977, toy manufacturer Kenner Products famously sold an "Early Bird Certificate Package" before any figures were even produced, promising children figures by the following year. This audacious strategy highlighted the intense desire of kids to bring the galaxy far, far away into their homes, transforming what could have been a marketing misstep into one of the most brilliant and iconic toy introductions in history, setting the stage for decades of Star Wars merchandise dominance.

2. Simon

   Released in 1978 by Milton Bradley

   On May 15, 1978, in a masterstroke of marketing, Milton Bradley chose the epicenter of disco-era glamour, New York's Studio 54, to launch its new electronic game, Simon. The event was a spectacle, blending the futuristic allure of electronic entertainment with the high-fashion, celebrity-filled atmosphere of the world's most famous nightclub. This wasn't just a toy release; it was a cultural announcement. By debuting Simon at a venue synonymous with adult nightlife and cutting-edge trends, Milton Bradley declared that electronic games were not just for kids' playrooms but were sophisticated, modern entertainment for everyone, perfectly capturing the zeitgeist of the late 1970s.

3. Speak & Spell

   Released in 1978 by Texas Instruments

   On June 11, 1978, at the Summer Consumer Electronics Show in Chicago, a company known primarily for calculators unveiled a product that would redefine educational play. Texas Instruments presented the Speak & Spell to an unsuspecting public. In an era where home computers were still a niche hobbyist item, the concept of a portable, talking electronic learning aid was revolutionary. This date marks the official public debut of a toy that bridged the gap between the classroom and the playroom. It wasn't just another gadget; it was a glimpse into a future where technology would become an interactive partner in a child's development, making learning dynamic, audible, and endlessly fascinating.

4. Hungry Hungry Hippos

   Released in 1978 by Milton Bradley Hasbro, Fred Kroll

   The late 1970s ushered in a new era of fast-paced, competitive fun with the launch of Hungry Hungry Hippos. Introduced in 1978 by Milton Bradley, this vibrant action game quickly captured the imaginations of children and adults alike, becoming an instant classic. Its simple yet frantic premise – four colorful hippos vying to gobble up marbles – created a chaotic and joyous play experience that was unlike anything else on the market. It wasn't just a game; it was an energy-filled spectacle that brought families together around the table, fostering laughter, excitement, and a touch of friendly rivalry. The toy's unique blend of physical action and easy-to-grasp rules ensured its rapid ascent to cultural phenomenon status, cementing its place in toy history.

5. Tobor (toy)

   Released in 1978 by Unknown

   In 1978, amidst the burgeoning era of science fiction blockbusters and a growing fascination with technology, a curious robot toy named Tobor emerged onto the market. While its origins remain shrouded in mystery, attributed simply to an 'Unknown' manufacturer, Tobor quickly charmed its way into children's hearts. Its simple yet engaging design, coupled with the allure of controlling a personal robot, made it a popular item during the holiday season and beyond. Tobor wasn't just another toy; it represented a tangible piece of the futuristic dreams that captivated a generation, sparking imaginative play and an early interest in robotics for many young enthusiasts.