History's Best Selling Fashion of 1964

Hats off to 1964! Few fashion commanded as much fanfare and nationwide excitement as Go-go boot. Alongside sensationally popular hits like Miniskirt and Space Age Vinyl Coat, consumers eagerly embraced the Space Age wonder and counter-culture flair. Pioneering outfits from industry leaders like André Courrèges and Mary Quant set the standard for quality, producing celebrated items that spurred a pop-culture revolution across the nation. Browse our definitive retrospective below to rediscover the genuine articles of the era.

1. Go-go boot

   Released in 1964 by André Courrèges

   The Go-go boot burst onto the fashion scene in the mid-1960s, a potent symbol of the era's youthful exuberance and space-age optimism. First introduced by French designer André Courrèges in his revolutionary 1964 collection, the distinctive white ankle boot quickly transcended runway appeal to become a cultural phenomenon. It perfectly complemented the mini-skirt and other mod fashions, embodying a new sense of freedom and energy. Its immediate popularity stemmed from its striking aesthetic and its association with the burgeoning youthquake movement, establishing itself as a must-have item for those embracing the decade's cutting-edge style.

2. Miniskirt

   Released in 1964 by Mary Quant, André Courrèges

   The miniskirt burst onto the fashion scene in the mid-1960s, an audacious and unprecedented garment that swiftly became a symbol of youth rebellion and liberation. More than just a piece of clothing, its introduction by designers like Mary Quant and André Courrèges ignited a global phenomenon, challenging conservative norms and democratizing fashion. Its immediate popularity among young women, especially within the burgeoning Mod subculture, propelled it from a controversial item to an international best-seller, fundamentally altering the silhouette of women's fashion and declaring a new era of freedom and self-expression.

3. Space Age Vinyl Coat

   Released in 1964 by Courrèges, André Courrèges

   The Space Age Vinyl Coat burst onto the fashion scene in 1964, a groundbreaking creation by French designer André Courrèges that immediately captured the imagination of a generation. Launched as part of his visionary "Space Age" collection, this iconic garment transcended mere clothing; it became a tangible symbol of the era's boundless optimism, technological ambition, and youthful rebellion. Its instant popularity stemmed from its radical departure from traditional couture, offering a sleek, futuristic aesthetic that resonated deeply with a society looking towards the stars. It promised a new, liberated style for the modern woman, marking a pivotal moment in fashion history.

4. Tie-dye

   Released in 1964 by Rit Dye, Don Weisman

   Emerging with an explosion of vibrant color and a spirit of rebellious individuality, tie-dye cemented its place in Western fashion during the mid-1960s. While the technique boasts an ancient global history, its modern popularization coincided perfectly with the counterculture movement, offering a visual manifesto of peace, love, and anti-establishment sentiment. From humble t-shirts to flowing dresses, tie-dye quickly transcended mere clothing to become a dynamic form of self-expression, a wearable canvas that allowed individuals to literally wear their values. Its immediate popularity wasn't just commercial; it was a cultural phenomenon that profoundly shaped the aesthetics of an era and continues to resonate today.

5. Tracksuit

   Released in 1964 by Adidas

   The tracksuit, a quintessential garment initially designed for athletes, first truly emerged into popular consciousness with Adidas's pioneering efforts in 1964. What began as practical athletic wear quickly transcended its functional origins to become a powerful cultural symbol and a commercial triumph. Its immediate popularity wasn't just among sports enthusiasts but also began to permeate broader casual fashion, laying the groundwork for its eventual ubiquity. This two-piece ensemble offered an unprecedented blend of comfort, style, and brand visibility, positioning it as a groundbreaking success that redefined sportswear and foreshadowed the rise of athleisure, marking a pivotal moment in fashion history.